As part of my first project during my time at uca i completed an in depth marketing report focusing on topshop, looking at the brands identity, its strength, weaknesses, opportunities and threats, marketing initiative, product range, collaborations and looking at the brands competitors. Discover the latest in women's fashion and new season trends at topshop shop must-have dresses, coats, shoes and more free delivery on orders over 50. Swot analysis of zara is covered on this page along with its segmentation, targeting & positioning (stp) analysis of zara also covers its usp, tagline / slogan and competitors. Topshop is one of the uk's most prestigious fashion retail names with 620 stores and franchises in over 40 countries, it is also extending its global reach. Topshop history dhvgkjhg strengths topshop has over 309 fashion stores nationwide, and 50 stores outside the uk it boasts the worlds largest fashion store in london, with over 200,000 shoppers per week, the store gets 2 deliveries per day and 7,000 looks per season.
Free essay: and has resulted in a standalone shop opened in manchester selling the shoe range also in 2006 a topshop shoes premium range was launched. One of my homework included making the swot analysis for the brand i chose to do that for h&m so, thinking more about this swedish brand - it is one of the largest clothing retailers offering clothes and accessories for women, men and children of different age groups as well as home. (please add your points by editing the blog) strengths: hit-the-trend styles affordability accessibility - store coverage all over the country availability in clothes range. Asos is studied with its swot, segmentation, targeting, positioning and competition tagline and usp are also covered. Zara swot analysis and tows - download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online zara swot analysis and tows.
H ey girls hope you all had a great weekend and have not been to busy to think of doing a swot for john's lesson tomorrow started thinking about it and it was hard for me to only look at topshop's strengths without looking at the rest of the swot. Topshop strengths -expansive number of stores all around the world -easily accessible stores in any location -enormous fan base -a rich website, with interactivity within the design -an excellent web presence in the blog, twitter, facebook, tumblr, etc -concessions within the brand. Find free swot analysis for topshop and read swot analysis for over 40,000+ companies and industries detailed reports with strength, weaknesses, opportunities, threats for free. Swot analysis the main strengths of the website come from its rich, multi-media content the photography is high quality and the zoom capabilities allow you to get an extremely close view of the product the layout of the homepage is enticing. Swot analysis the strength of the topshop corporation is that the owner of topshop is the arcadia group, which can provide favorable management and strong financial support for its subsidiary company. Topshop research: what i shall explore - brand identity - online/website and style notes and youtube,- social media - facebook, instagram, twitter, tumblr, zine and print ad s.
To gain a better understanding of the store and how the store with holds the reputation and status it has developed/formed, i created a swot analysis on the bull ring topshop store the window display of the store is very strong and make an impact due to the fact that it features a well known model.
Topshop final - free download as word doc (doc / docx), pdf file (pdf), text file 7 swot analysis topshop is part of the arcadia group, which is wholly owned by philip green and owns a number of. Topshop swot analysis topshop is a fashion store that has around 300 stores in the uk, and over 100 in international places it was launched in 1964, and topshop has become one of fashion's largest success stories. Top competitors for topshop - get a clear understanding of topshop's competition view competitive landscape report. Swot-analysis/c1e7t when our group first saw this post we thought it was actually created by zara itself but it seems as though (due to spelling mistakes and using wixcom) that it might have been created for a project or by someone else however.
Introduction: topshop is a british multinational retailer which specializes in fashion clothing the business plan below will provide swot analysis of potential markets and topshop's business and reasonable explanation of expansion strategies. Topshop swot this case study topshop swot and other 63,000+ term papers, college essay examples and free essays are available now on reviewessayscom. Free essays on topshop swot use our research documents to help you learn 1 - 25. Interview question for sales assistant in london, englandwho are topshop's competitors. Title: strategic fashion marketing plan for topshop unique, author: chuwei tang, name: strategic fashion marketing plan for topshop unique, length: 28 pages, page: 1, published: 2017-04-01 a swot analysis should be generated to summarise past performance and improvement in the future 33 34.